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How would you describe your brand’s tone or personality? (Check all that apply or describe in your own words.)

What are 1-3 ideas or themes you want to consistently communicate through your content?

Who are you speaking to on TikTok? (Age, mindset, goals, problems, etc.) What do they want, or what do they need help understanding?

Are there any TikTok (or Instagram/YouTube) creators whose content you’d love me to draw inspiration from? Please list a few handles or links, and what you love about them (their editing, tone, storytelling, topics, vibe, etc.)

What’s off-limits? Any formats, phrases, tones, or trends you don’t want to associate with your brand?

If your brand had a signature soundtrack, what artist, genre, or song would be on repeat?

What’s something you wish people understood about you or your brand, but you’ve never said out loud?

You walk into a room full of ideal clients—what’s your energy? (Confident mentor? Cool best friend? Disruptive rebel?)

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